A STUDY ON THE INFLUENCE OF COUNTDOWN TIMERS ON ONLINE BUYING DECISIONS WITH SPECIAL REFERENCE TO THE FOMO EFFECT

This paper investigates the impact of countdown timers on online purchasing decisions, particularly in relation to the Fear of Missing Out (FOMO) phenomenon. In the increasingly popular online shopping market, marketers employ psychological marketing tools such as time-sensitive offers and countdown timers to tap into the emotional response of consumers. The objective of this paper is to analyze the impact of countdown timers on consumer behavior and impulse buying. The paper adopts a survey-based research methodology to determine the impact of countdown timers on online purchasing decisions. The results of this paper reveal that countdown timers have a significant impact on online consumers, as they tend to increase the sense of urgency and impulse buying.