A Study On Women Entrepreneurs Understanding And Perceptions Of Sustainability And Social Responsibility In Digital Marketing

This study analyses women entrepreneurs understanding and perception of sustainability and social responsibility in digital marketing. A study of 100 women entrepreneurs in Malabar region, Kerala provide insight in to their challenges and approaches in implementing sustainable digital marketing practices.th study find that there is a positive correlation between sustainability and understanding and implementing practices. The key highlights of the study include the importance of awareness, resources availability and different strategies adopted by women entrepreneurs. The study provides an insight to the evolution and perspectives on women sustainable entrepreneurship