Hybrid Business Model Transformation and Financial Sustainability: Evidence from Ukraine’s Structural Transition

This study develops and empirically validates a hybrid transformational business model for service enterprises operating under structural transition conditions. Focusing on Ukraine’s digitally evolving service sector, the research integrates SWOT benchmarking, qualitative adaptability assessment, and indicator-based computational modelling to compare eight archetypal business model configurations. An original multidimensional indicator system, capturing adaptability, strategic agility, resilience, digital integration, customer elasticity, and circular alignment, was constructed using normalized financial and operational metrics. Comparative testing demonstrates that ecosystem-coordinated and digitally servitized configurations significantly outperform traditional transactional and on-demand models in terms of structural resilience and financial sustainability.Building on these findings, the study synthesizes a hybrid architecture that integrates platform coordination, predictive digital infrastructure, subscription-based monetization, and circular value-retention mechanisms. Indicator-based verification confirms the superior adaptive capacity of the hybrid model across all integral metrics. Theoretically, the research advances business model scholarship by operationalizing adaptability as a quantifiable, multidimensional construct and moving beyond descriptive typologies toward measurable structural competitiveness. Practically, the results provide strategic guidance for managers and policymakers seeking to enhance financial sustainability, institutional resilience, and digital interoperability in transitional economic environments.Copyright© 2026 The Author(s). This article is distributed under the terms of the license CC-BY 4.0., which permits any further distribution in any medium, provided the original work is properly cited.Article’s history: Received 30th of October, 2025; Revised 27th of November, 2025; Accepted 28th of December, 2025; Available online: 15th of March, 2026. Published as article in the Volume XXI, Special Issue 1(91), 2026.