The Influence of Visual Media Use and Gender on Students' English Learning Motivation

In Institut Teknologi Pagar Alam (ITPA), this research investigates gender and visual media for students' willingness to learn English. The sample was comprised of 30 undergraduates (15 males and 15 females) selected by means of conservative random sampling. It employed a quasi-experimental design with pre-test, post-test control group. To achieve that, we have used the Academic Motivation Scale (AMS) among our students. The motivation scores were significantly higher for students exposed to visual programs than those who were not, suggesting a strong main effect of visual programs on motivation. No difference in motivation was also between boys and girls, with no gender mediational effect through visual media being significant either. These results offer gender-free evidences that visual media can stimulate language learners. Using visual media in training English may increase motivation and improve learning outcomes, according to the study.