Regulating AI-powered consumer contracts: risks, remedies, and global legal responses|Regolamentazione dei contratti dei consumatori basati sull’Intelligenza Artificiale: rischi, rimedi e risposte giuridiche globali
Abstract
Artificial Intelligence (AI) has reshaped consumer contracts by enabling automated drafting, personalization, and enforcement at scale, with limited human intervention. While this increases efficiency, it also introduces risks, including bias, opacity, privacy violations, and power asymmetries. This article offers a comparative legal analysis of regulatory responses and case studies, focusing on the EU AI Act and contrasting it with approaches in the US, Canada, Brazil, and emerging frameworks in Asia-Pacific. The paper also highlights best practices and regulatory interventions, from mandatory human oversight to third-party audits, to support a harmonized global governance.
Fields of Study & Subjects
European and International Contract Law
Ethics and Social Impacts of AI
Law
AI
and Intellectual Property
Publication details
- Journal / source
- European Journal of Privacy Law & Technologies
- Publisher
- Suor Orsola Benincasa Università Editrice
- Issue
- 2
- Pages
- 1–40
- Publication date
- 1 January 2026