Same words, different voice: why the same message may hit differently

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Authors: Viola De Franco
Cited by: 0

Abstract

Think of the last time you agreed with a statement – until you realized who was saying it. The words did not change, but they suddenly felt different. An experiment in Italy shows how, in debates on migration, who speaks may influence public opinion more than the message itself.

Fields of Study & Subjects

Social and Intergroup Psychology Populism Right-Wing Movements Migration Refugees and Integration

Publication details

Journal / source
Eurac Research Blogs
Publication date
26 February 2026
Language
EN