4. Be visible – Die Kunst der Positionierung

2026 Book chapter

View at publisher
Authors: Ute Zischinsky
DOI: 10.5771/9783869808444-81
Cited by: 0

Fields of Study & Subjects

Marketing and Advertising Strategies Public Relations and Crisis Communication Digital Marketing and Social Media

Publication details

Pages
81–120
Publication date
1 January 2026
Language
DE
Document type
Book chapter