The dark side of customer engagement on social media: effects on self-esteem, materialism, technology addiction, and impulsive buying

MyImpact 2026 Open access

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Authors: Bazi S, Filieri R, Gorton M

DOI: 10.57711/s59x-n817

Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Impact of Technology on Adolescents Consumer Retail Behavior Studies