Impact of Digitalization on Fashion, Retail, and Marketing Development in the Fashion Industry

This article explores the historical narratives of the current development in the fashion industry through the array of digital technologies aimed to facilitate efficiency, innovations, and improvement of customers’ behaviors and interests in the fashion world. The article investigates how artistic innovations and creativity are articulated through technology, and transformed the fashion products that are currently diffusing into society, and produced in the fashion industry. The contemporary innovations engaged in the transformation processes of fashions in the entire operations—production, retailing, marketing, and communications—exist between the manufacturers and the target audience and revolve around the prevalent digital technologies. The idea of digitalization that characterized the fashion industry hinges on fashion sustainability. The article affirms that trends in e-commercialization through the Internet have provided new channels for marketing, retailing, and distribution of fashions to users. The paper extends its considerations to the roles of the key influencers in optimizing digital technologies in the fashion industry.