Perspective Chapter: The Digital Transformations in Entrepreneurship – Role of Acceptance and Implementation of Social Media and AI in E-Entrepreneurial Activities

The digital revolution has fundamentally transformed entrepreneurial landscapes, creating unprecedented opportunities for innovation and value creation. This chapter examines the intricate relationships between social media use, artificial intelligence (AI) adoption, government involvement, and e-entrepreneurial innovation in emerging digital economies. Drawing on technology adoption theories and entrepreneurial frameworks, we investigate how digital technologies reshape entrepreneurial innovation processes. Building on established literature in digital entrepreneurship and innovation management, this conceptual chapter synthesizes recent advances in understanding e-entrepreneurial behavior and develops a theoretical framework integrating social media capabilities, AI adoption mechanisms, and institutional support structures. Our analysis reveals that social media platforms serve as critical enablers of e-entrepreneurial innovation by facilitating knowledge exchange, customer engagement, and market intelligence. AI adoption amplifies these effects through enhanced data analytics, predictive capabilities, and automation. Government involvement moderates these relationships by providing regulatory frameworks, financial support, and digital infrastructure. The chapter contributes to the emerging literature on digital entrepreneurship by explicating the combined effects of social media, AI adoption, and institutional factors on entrepreneurial innovation, providing a comprehensive framework for understanding technology-driven entrepreneurship in the 21st century.