Football marketing slogans shape travel intentions among Chinese female fans.Community affection-oriented 1

ScienceDB 2026 Dataset Open access

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Authors: Zhen-Wei Wang
DOI: 10.57760/sciencedb.37263
Cited by: 0

Abstract

Football marketing slogans shape travel intentions among Chinese female fans.Community affection-oriented 1

Fields of Study & Subjects

Sports Gender and Society Sport and Mega-Event Impacts Diverse Aspects of Tourism Research

Publication details

Journal / source
ScienceDB
Publication date
8 February 2026
Language
EN
Document type
Dataset