Football marketing slogans shape travel intentions among Chinese female fans.Destination attraction-oriented 2

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Authors: Zhen-Wei Wang
Cited by: 0

Abstract

Football marketing slogans shape travel intentions among Chinese female fans.Destination attraction-oriented 2

Fields of Study & Subjects

Sport and Mega-Event Impacts Diverse Aspects of Tourism Research Sports Gender and Society

Publication details

Journal / source
ScienceDB
Publication date
8 February 2026
Language
EN
Document type
Dataset