Comprehensive Research on Digital Cultural Tourism Policies: An Analysis Based on the “Subject-Tool-Theme” Paradigm

In the tide of profound integration between the digital economy and cultural industries, Digital Cultural Tourism is undergoing a paradigm shift from “technology empowerment” to “ecological restructuring”. This practical dilemma necessitates innovative breakthroughs in research paradigms and the enhancement and upgrading of policy systems. Based on this, a three-dimensional analytical framework comprising “subject-tool-theme” has been established. Utilizing NVivo 14 qualitative analysis software, Gephi visualization tools, content analysis, and the Latent Dirichlet Allocation topic model, a comprehensive study of 72 strongly related policies and 66 weakly related policies has been conducted, yielding several key findings: (1) The coordination among policy subjects is inadequate, with the Ministry of Culture and Tourism, the Ministry of Industry and Information Technology, and the National Radio and Television Administration playing central roles in policy formulation. At the same time, other departments exhibit limited participation, resulting in insufficient depth and collaboration. (2) The deployment of policy tools is imbalanced, focusing on supply-side measures over demand-side strategies. Moreover, demand-side tools are unevenly distributed, with talent cultivation and recruitment (2.60%) and financial and fiscal support (2.08%) accounting for a relatively small proportion. (3) While the scope of policy themes is broad, in-depth exploration remains limited. Policies concerning the protection of digital resources are relatively delayed, and issues related to data security and the intellectual property ownership of tourism products are not sufficiently addressed. Based on these findings, corresponding optimization strategies are proposed, focusing on strengthening interdepartmental collaboration, optimizing policy tools, and enhancing policy themes. Specifically, policy subjects should focus on strengthening collaborative cooperation, building a “power-responsibility-capability” collaborative network, and establishing an efficient communication and coordination mechanism. In terms of policy tools, the imbalance between supply-side and demand-side should be eliminated; prioritizing technology empowerment, resource coordination, talent cultivation, and content innovation will further optimize supply-side policy instruments. In terms of policy themes, attention should be paid to tourism data security and intellectual property protection, modern tourism talent cultivation, popularization of immersive experience technology and equipment, and the provision of fiscal and financial support, etc.