ANALYSIS OF INTERNET DIFFUSION BASED ON DIFFUSION MODELS

The diffusion of innovations is the process of spreading new technologies, products and practices in the social system. The study of innovation diffusion models makes it possible to predict the pace and scale of penetration of new technologies, which is necessary for effective management of innovation processes. In this regard, the study of the patterns of diffusion of innovations in the field of information and communication technologies, in particular, Internet access technologies, is of particular relevance. The search for the most suitable model, taking into account the internal characteristics of countries, will make it possible to more accurately predict the spread of global innovation.