AI-powered simulations for business negotiations

This research investigates the pedagogical value of AI-powered simulations in developing negotiation skills among non-native English-speaking business students. Conducted at the Bratislava University of Economics and Business, it involved 20 undergraduate participants engaging in AI-assisted negotiation tasks over four weeks. Using qualitative methods, reflective journals, simulation transcripts, and semi-structured interviews, the research explored how learners adapted their language, emotional tone, and strategic behaviour in response to AI feedback. Findings reveal significant improvements in strategic awareness, emotional framing, and self-regulated learning. Students reported increased confidence and perceived the simulations as realistic and transferable to professional contexts. While the AI environment supported experimentation and growth, limitations included the absence of full emotional and cultural complexity. The research highlights the potential of integrating AI into negotiation pedagogy as a complement to human instruction, offering a model for future curricular innovation in business communication training.