Strategic Adaptation and Digital Transformation in Multinational Corporations: Post-COVID Managerial Challenges and Responses

This study examines how multinational corporations (MNCs) have adapted their managerial strategies in response to the disruptions caused by the COVID-19 pandemic. Drawing on empirical data from twelve corporations operating across North America, Europe, and Asia, the research investigates three core areas: digital transformation, intercultural management, and strategic resilience. The findings reveal that while most MNCs accelerated digital integration and remote leadership frameworks, they encountered persistent challenges in cross-cultural coordination, employee well-being, and governance structures. The paper proposes a multi-level strategic adaptation model that integrates digital infrastructure, agile decision-making, and inclusive leadership as pathways to long-term organizational resilience.