OS APARELHOS PRIVADOS DE HEGEMONIA EMPRESARIAIS (APHe) E A DISCURSIVIDADE DA MÍDIA HEGEMÔNICA BURGUESA PARA O CONSENSO ATIVO SOBRE TEMAS RELACIONADOS À EDUCAÇÃO BÁSICA PÚBLICA BRASILEIRA

This article, based on bibliographical research and theoretical analysis, tries to understand how the bourgeois hegemonic media discursively builds consensus among its readers/consumers of news on issues related to basic education, especially those related to teacher/discourse training, secondary education, the school curriculum, the National Common Core Curriculum, etc. Therefore, the strategic importance of corporate Private Hegemonic Apparatuses (APHe) in the discursive domain on issues related to Basic Education seeks, at all times, to establish class dominance (force/coercion) and direction (consensus/hegemony) and thus conform public opinion on issues in the educational field that are often divergent and far from the possibility of consensus. From the perspective of Gramscian studies, in which the state is not only political society, but also civil society (an expanded state) mediated by the APHe, any theoretical generalisation that does not take into account the need to discuss the triad of ‘state’, ‘capital’ and ‘labour’ will be stuck at the level of appearance. It is therefore important to understand the place or position that the hegemonic bourgeois media occupies in the Brazilian political system, which, as a rule, is an obstacle to the deepening of democratic practices.