Comparison of Digital Media and Multimedia Communication in the Post-Digital Era

This article focuses on analyzing and comparing two core concepts in modern communication: Digital Communication and Multimedia Communication. Although often used interchangeably, these two fields differ significantly in encoding methods, forms of expression, and interactive goals. The research indicates that while digital communication focuses on infrastructure and communication techniques, multimedia communication emphasizes the integration of creative content to optimize the user experience. The article also discusses convergence trends, challenges, and development prospects in the post-digital context, where artificial intelligence and virtual reality are reshaping how people communicate and receive information.