AI IN THE CLASSROOM: BUILDING DIGITAL READINESS FOR FUTURE BUSINESS LEADERS

In today’s digital era, Artificial Intelligence (AI) has moved from being a distant idea to becoming a key requirement, especially in management education. As AI technologies increasingly influence business operations and decision-making, it is essential for future managers to develop AI literacy and confidence in applying these tools. This study explores AI literacy among management students, with a focus on their awareness, attitudes, and adoption behaviours. Adopting a quantitative approach, survey data were collected from 228 undergraduate and postgraduate management students in selected business schools of Karnataka. Results from the Kruskal–Wallis test showed significant differences in AI awareness across academic specializations, indicating uneven levels of exposure. Correlation analysis identified a strong positive link between students’ attitudes toward AI and their views on its usefulness in managerial work. In addition, multiple regression analysis revealed that AI adoption in academic tasks is significantly influenced by students’ self-efficacy, prior training, and exposure to AI tools. These findings highlight the need for curriculum reforms that enhance AI confidence, encourage cross-disciplinary learning, and integrate practical tool use. The study adds to the growing discussion on digital readiness in management education and offers practical recommendations for educators, institutions, and policymakers aiming to equip students for AI-enabled business environments.