TRIPLE BOTTOM LINE AND CSR: A REGIONAL STUDY OF SUSTAINABILITY PRACTICES AMONG IT COMPANIES IN KARNATAKA

The integration of Corporate Social Responsibility (CSR) into core business strategy has gained increasing relevance, especially within the dynamic landscape of India’s Information Technology (IT) sector. This study explores the relationship between CSR initiatives and sustainable development practices, guided by the Triple Bottom Line (TBL) framework People, Planet, and Profit among IT companies in Karnataka. Utilizing a structured questionnaire, primary quantitative data is collected from 200 human resource executives representing a diverse range of IT firms. The study employs descriptive and inferential statistical techniques to examine the extent to which CSR practices influence organizational outcomes across social, environmental, and economic dimensions. The results reveal a strong positive alignment between CSR activities and employee well-being, ecological responsibility, and financial performance, underscoring the strategic role of CSR in advancing sustainable growth. This research contributes practical insights for policymakers and corporate leaders aiming to embed sustainability within organizational culture, and emphasizes the importance of region-specific CSR strategies in promoting balanced and inclusive development.