Organizational Citizenship Behaviour Among Generations In The Context Of University Autonomy In Vietnam

This paper analyzes organizational citizenship behaviour (OCB) across Generations X, Y, and Z within the context of autonomous universities in Vietnam. The study surveyed 459 faculty and staff members from Vietnam National University Ho Chi Minh City, one of the largest public universities in Vietnam, using a multi-stage cluster sampling method. Employing exploratory factor analysis (EFA), T-tests, and linear regression, the study identifies significant differences in Loyalty-Based OCB across generations, with Gen X exhibiting the highest loyalty, followed by Gen Y and Gen Z. Furthermore, the analysis reveals that factors such as policy updates, foundational knowledge, and participation in decision-making have varying impacts on loyalty across generations. Based on these findings, the study proposes human resource management strategies to enhance employee engagement and effectiveness in autonomous higher education institutions.