Strategic Work Flexibility and Quality of Work Life as Antecedents of Creative Task Performance: The Mediating Role of Innovative Work Behavior

Radiographers operate in technology-intensive, high-reliability clinical environments where creative task performance (CTP) is essential for sustaining service quality, patient safety, and timely problem solving. Drawing on survey data from 197 hospital radiographers in Yogyakarta, Indonesia, this study examines whether Strategic Work Flexibility (SWF) and Quality of Work Life (QWL) improve CTP both directly and indirectly through Innovative Work Behavior (IWB), using PLS-SEM. The results indicate that SWF and QWL positively predict CTP (β=0.242, p=0.004; β=0.204, p=0.037), and IWB also has a significant positive effect on CTP (β=0.253, p=0.005). Moreover, SWF and QWL show significant indirect effects on CTP via IWB (β=0.085, p=0.039; β=0.110, p=0.005), supporting complementary partial mediation. These findings suggest that radiology organizations can strengthen creative task outcomes by institutionalizing strategic flexibility across task, temporal, and divisional dimensions while simultaneously enhancing QWL to stimulate everyday innovation. This study contributes to the healthcare workforce literature by clarifying the behavioral mechanism through which work design and work-life quality translate into creative performance in radiography practice.