From Immersion to Behavioral Intentions: Virtual Reality and Advanced Water Purification

This study examines the relationship between immersive Virtual Reality (VR) and behavioral intentions related to Advanced Purified Water (APW). Using a quasi-experimental pre-test/post-test design, the study compares participants’ willingness and comfort using APW before and after engagement with an educational VR simulation of the water purification process. Statistical tests (Chi-square, Fisher’s Exact, and Mann–Whitney U) were used to compare pre- and post-test responses. Results show that overall participants’ willingness and comfort with using APW were higher following the VR experience, suggesting an association between immersive educational VR and increased acceptance of emerging water technologies.