The Influence of E-Wom (Electronic Word of Mouth) and Tourist Attractions on the Decision to Visit the Rodjo Tater Tegal Tourist Attraction
Abstract
This study has the main objective of knowing how the influence of E-WOM (electronic word of mouth) and attractiveness on the decision to visit the Rodjo Tater tourist attraction. This study uses a quantitative research type, with the method (Statistical Package for the Social Sciences) SPSS version 22. The population used in this study were all visitors at Rodjo Tater with a sample of 100 respondents, consisting of 18 questions and obtained by distributing questionnaires to all visitors to Rodjo Tater Tourism offline (paper) and online (google form). The results showed that E-WOM had a positive and significant effect on the decision to visit with a regression coefficient value (B) of 0.260, a t-count value = 8.348, and a significant value (Sig. = 0.000). This shows that E-WOM has a significant effect on the decision to visit because the Sig. value
Fields of Study & Subjects
Community-based Tourism Development and Sustainability
Cultural and Artistic Studies
Coastal Management and Development
Publication details
- Journal / source
- International Journal of Educational Technology Research
- Volume
- 3
- Issue
- 4
- Pages
- 951–968
- Publication date
- 5 January 2026