The Influence of E-Wom (Electronic Word of Mouth) and Tourist Attractions on the Decision to Visit the Rodjo Tater Tegal Tourist Attraction

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Authors: Rizka Adi Saputra, Irma Solekha, Lili Febriani, Novita Rahmawati, Sumarno
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Abstract

This study has the main objective of knowing how the influence of E-WOM (electronic word of mouth) and attractiveness on the decision to visit the Rodjo Tater tourist attraction. This study uses a quantitative research type, with the method (Statistical Package for the Social Sciences) SPSS version 22. The population used in this study were all visitors at Rodjo Tater with a sample of 100 respondents, consisting of 18 questions and obtained by distributing questionnaires to all visitors to Rodjo Tater Tourism offline (paper) and online (google form). The results showed that E-WOM had a positive and significant effect on the decision to visit with a regression coefficient value (B) of 0.260, a t-count value = 8.348, and a significant value (Sig. = 0.000). This shows that E-WOM has a significant effect on the decision to visit because the Sig. value

Fields of Study & Subjects

Community-based Tourism Development and Sustainability Cultural and Artistic Studies Coastal Management and Development

Publication details

Journal / source
International Journal of Educational Technology Research
Volume
3
Issue
4
Pages
951–968
Publication date
5 January 2026