BBA Undergraduate Students’ Perceptions of Online Learning Platforms in Blended Learning Environments

This study examines BBA undergraduate students’ perceptions of the use of online learning platforms in a blended learning environment. A quantitative survey research design was employed to explore students’ preferences, perceived benefits, and challenges associated with commonly used online platforms. The participants consisted of 51 BBA undergraduate students from a Malaysian public university, selected through convenience sampling. Data were collected using a structured questionnaire comprising multiple-choice and Likert-scale items that measured platform preference, usability, accessibility, interactivity, and technical issues. The collected data were analyzed using descriptive statistics, including frequencies and percentages. The findings indicate that Google Classroom was the most preferred platform due to its ease of access and assignment submission, followed by WhatsApp, which was favored for its mobile accessibility and low data usage. In contrast, the institutional platform received strong dissatisfaction, mainly due to slow access and complex technical features. Google Meet was valued for real-time interaction but was limited by high data consumption. Overall, the results suggest that students prefer user-friendly, accessible, and low-bandwidth platforms, highlighting the need for institutions to improve usability and technical efficiency of official learning systems.