THE CHARACTERISTICS OF USING DIGITAL MARKETING TECHNOLOGIES IN GARMENT AND KNITTING, TEXTILE ENTERPRISES

Iqtisodiy taraqqiyot va tahlil 2026 Open access

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Authors: Abdulaziz Aliev
DOI: 10.60078/2992-877x-2026-vol4-iss2-pp277-282
Cited by: 0

Abstract

The current article focuses on the characteristics of digital marketing technologies, digital technology and the scrutinizes conceptual frameworks of digital marketing technologies use in garment, knitting, textile enterprises, At the same time, it studies the elements of digital marketing technologies utilized in garment and textile enterprises, apparel industries as well as their contribution to fashion field and the use of digital marketing technologies in fashion area.

Fields of Study & Subjects

Digital Marketing and Social Media Digital Innovation in Industries SMEs Development and Digital Marketing

Publication details

Journal / source
Iqtisodiy taraqqiyot va tahlil
Volume
4
Issue
2
Pages
277–282
Publication date
27 February 2026
Language
EN