INVESTITSION MUHIT JOZIBADORLIGINI TA’MINLASHNING OBYEKTIV ZARURLIGI

The article provides a scientific analysis of the concept of the investment environment, its structural components, and the internal and external factors influencing it. The objective necessity of ensuring investment attractiveness is substantiated. Particular emphasis is placed on the role of macroeconomic balance and institutional reforms, as well as the creation of a favorable business environment for both foreign and domestic investors, in ensuring sustainable economic growth. The criteria for assessing the investment environment and the impact of international ratings and indices on the country’s image are analyzed. Furthermore, the role of enhancing investment attractiveness in strengthening socio-economic stability is scientifically examined.