Indigenous tourism in the European Arctic

The report summarizes the main discussion topics and conclusions of the European Indigenous Tourism Conference EITC 2025. It analyses good practices, new approaches, opportunities and challenges for Indigenous tourism in the European Arctic through four interconnected pillars central to fostering and strengthening Indigenous tourism: the relation of Indigenous tourism to place and land; storytelling as a vital part of decolonization; certifications and trademarks as tools for self-determination and business development; and collaboration and community inclusion as necessary steps to move forward. Moreover, the potential to connect tourism with crafts, art and design is discussed. The report supports destination management organizations and entrepreneurs in developing sustainable business solutions and assists policymakers in enabling Indigenous tourism futures to flourish in the Arctic.