BRAND MANAGEMENT PRESENTATIONS_TUTORIALS_CASE STUDIES_MBA 2025

Brand Management is a selective course offered to MBA students and is accredited also by CIM (Chartered Institute of Marketing). Every year, the notes are renewed with update theory and applications from the relevant academic research journals publications. In addition, the author prepares special case studies customised to the level of the class and employs LLMs during teaching for their familirization with AI and its use in their daily work assuming that knowledge has been embedded and a broader multidisciplinary knowledge is integrated.