MARKETING MANAGEMENT THEORY AND APPLICATIONS_EMBA UNIPI_2025

Marketing Management is a core subject in EMBA Program and part of the CIM Accreditation Program with UNIPI. The course annually is taught on a fully renowned way in terms of theory and case studies applications based on the experience of the executives participating in the EMBA program and by enhancing the teaching with the use of AI, multidisciplinary teaching with co-teaching in parallel with colleagues from different than MKT discipline as well as with emphasis to applications to their daily business practicing.