Consumer Behavior Modern Theory and Practices

Consumer Behavior is an elective course at the UNIPI MBA Program and the epitome of marketing courses in the sense that merge all knowledge of different MKT courses and beyond. The course is accredited by CIM and the material including theories, applications and case studies are updated with current realm of relevant MKT research and practicing. The focus is the multidisciplinary approach of the course material and how it is employed in the strategic marketing and daily business decision making under uncertainty.