Raw data and Complete Questionnaire

This figshare record contains the anonymized raw survey dataset and the complete questionnaire used in a study of metaverse tourism among Chinese Gen Z participants. The Excel file includes item-level responses and background variables collected via an online questionnaire. The questionnaire file contains the participant information and e-consent text, screening and demographic questions, and all measurement items rated on a 5-point Likert scale (1 Strongly disagree to 5 Strongly agree). No direct personal identifiers are included. These materials are shared to support transparency, replication, and secondary analysis.