Female Empowerment Advertising in Xiaohongshu and Instagram

Figshare 2026 Dataset Open access

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Authors: Ning ZHOU
DOI: 10.6084/m9.figshare.31021888.v1
Cited by: 0

Abstract

a total of 60 advertisements, 120 user reviews and tags from three multinational brands (Lululemon, L’Oréal, and Always)

Publication details

Journal / source
Figshare
Publication date
1 January 2026
Document type
Dataset