ROLUL ANTREPRENORIATULUI ÎN PROMOVAREA REI
Abstract
Short English Description (for publication):This study examines the role of entrepreneurship in economic public relations, focusing on how entrepreneurial thinking and innovation enhance communication strategies, stakeholder engagement, and economic value creation. It highlights the contribution of entrepreneurial practices to strengthening organizational reputation and supporting sustainable economic relationships.
Fields of Study & Subjects
Marketing and Advertising Strategies
Appreciative Inquiry and Organizational Change
Organizational Strategy and Culture
Publication details
- Journal / source
- Figshare
- Publication date
- 8 January 2026