Sustainable Celebrity: Security, Health, and Legacy in the Modern Era

This article critically examines the realities of celebrity life beyond its commonly idealized portrayal, revealing the complex personal, psychological, and structural challenges that accompany fame. Drawing on interdisciplinary perspectives from management science, psychology, development studies, and media studies, the study presents a comprehensive framework for understanding sustainable celebrity management in an era of heightened visibility and digital exposure.The article addresses key dimensions of celebrity life, including physical and digital security risks, mental health vulnerabilities, relational pressures, ethical responsibility, and long-term legacy formation. Central to the analysis is the introduction of the Primary Wheel Theory, which posits that sustained relevance and societal influence depend on the continuous reinforcement of a celebrity’s core skills, values, and purpose, rather than excessive reliance on peripheral fame-driven activities.By synthesizing existing scholarship and extending it into a strategic management model, the study reframes celebrity status as a role requiring deliberate planning, resilience-building, and ethical consciousness. It emphasizes that fame, when unmanaged, can erode personal wellbeing and social credibility, but when strategically governed, can generate lasting cultural and intergenerational impact.Overall, the article contributes to celebrity studies and management literature by shifting the focus from visibility and popularity to sustainability, responsibility, and legacy. It offers practical insights for scholars, talent managers, policymakers, and aspiring public figures seeking to navigate fame in ways that preserve mental health, security, and positive societal influence.