‘It's still abuse’: community attitudes and perceptions on AI-generated image-based sexual abuse

There are growing concerns about AI-generated image-based sexual abuse (AI-IBSA), also known as nonconsensual sexualized ′deepfakes.′ Empirical research on AI-IBSA, however, remains very limited. This study surveyed 7231 respondents across Australia, the United Kingdom, and the United States to investigate community attitudes and perceptions on AI-IBSA. Through a vignette study, we explored the relationship between public familiarity with AI-IBSA, normative concerns about consent, and context-dependent judgments that vary based on the target's identity relational status, and how the content was used. Our findings reveal strong condemnation of AI-IBSA, yet respondents demonstrated low familiarity with the technology and their views varied depending on particular contexts. AI-IBSA targeting intimate partners was viewed as more unacceptable than targeting celebrities, and content created solely for personal use was seen as less unacceptable than content intended for distribution. The study highlights the need for approaches that go beyond technical fixes and punitive measures, advocating for a multifaceted response that integrates ethical data governance, digital sexual literacy, and restorative justice approaches.