Data Science SPSS
Abstract
This chapter covers data science, particularly in the field of marketing, using SPSS software and techniques such as Principal Component Analysis (PCA), Fundamental Component Analysis (FCA), Cluster Analysis (CA), and Discriminant Analysis.
Fields of Study & Subjects
Statistical Methods and Applications
Data Mining and Machine Learning Applications
Big Data and Business Intelligence
Publication details
- Journal / source
- Figshare
- Publication date
- 1 January 2026
- Document type
- Book