Digital Impressions: The Interplay of Media and Social Trends

"Digital Impressions: The Interplay of Media and Social Trends," a book edited by Dr. Jone Antony Raja, Dr. Abdullah Alfazeena, and Dr. Manikkam. K, explores the transformative impact of digital media on contemporary society through a collection of insightful research studies. The research articles compiled within are the contributions of M.Sc. Visual Communication students. The book explored into the consequences of social media confusion and information overload on consumer behaviour, analyses its influence on voting behaviour in the Erode district, and examines social media addiction.