Digital Transformation and AI in Airline Management: Aligning Agility, Innovation, and Data-Driven Strategies

This paper explores the transformative impact of digital transformation and Artificial Intelligence (AI) on airline management. It evaluates how these technologies enhance strategic operations, focusing on agility, customer service, and operational efficiency. By systematically reviewing literature and case studies, the research analyzes the adoption of AI in airlines for improved decision-making, customer engagement, and operational workflows, especially during the COVID-19 crisis. Results indicate significant enhancements in performance metrics, including operational efficiency and customer satisfaction, and highlight innovative practices in revenue management. The study also discusses ethical and regulatory challenges associated with AI implementation, offering best practices for responsible integration of AI in the aviation sector. This comprehensive analysis aims to provide insights into the ongoing digital shift in airline management and its implications for future industry standards and practices.