OTT Research

Figshare 2026 Dataset Open access

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Authors: Sumedha Chauhan
DOI: 10.6084/m9.figshare.31237201
Cited by: 0

Abstract

This study underlines how different confusion types shape cognitive overload, which subsequently leads to viewer dissatisfaction, decision fatigue, and finally churn intention in the context of OTT streaming platforms.

Fields of Study & Subjects

Legal Systems and Institutions Technology Adoption and User Behaviour Media and Digital Communication

Publication details

Journal / source
Figshare
Publication date
1 January 2026
Document type
Dataset