Data set for Experiential Marketing Bibliometric Review
Abstract
The Scopus Dataset of 300 papers are identified with Keyword: Experiential Marketing for the inception year 2002-2025. from subject matter of Business management, Social Science, economics, Finance, plus Econometrics. The sources include 251 articles, 19 book chapters, 21 conference papers and 9 Reviews.
Fields of Study & Subjects
Consumer Retail Behavior Studies
Digital Marketing and Social Media
Consumer Behavior in Brand Consumption and Identification
Publication details
- Journal / source
- Figshare
- Publication date
- 1 January 2026
- Document type
- Dataset