Green_Marketing_Green_Brand_Equity_SLR_Dataset_271_Articles

Figshare 2026 Dataset Open access

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Authors: Authors, Anonymous
DOI: 10.6084/m9.figshare.31293580
Cited by: 0

Abstract

This dataset comprises metadata and extracted information from 271 Scopus-indexed articles on green marketing and its role in building green brand equity, collected as part of a systematic literature review conducted using the SPAR-4-SLR protocol.

Fields of Study & Subjects

Environmental Sustainability in Business Consumer Behavior in Brand Consumption and Identification Sustainable Supply Chain Management

Publication details

Journal / source
Figshare
Publication date
1 January 2026
Language
EN
Document type
Dataset