Public Wi-Fi Decisions: Weighing Connectivity Against Privacy Risks

This study investigates the key factors shaping users’ intention to continue using public Wi-Fi networks, examining the tension between the convenience of constant connectivity and concerns over privacy and security. Grounded in Privacy Calculus Theory (PCT), the research integrates rational decision-making models with psychological dimensions, particularly fear of missing out (FoMO), to understand how users weigh benefits against risks in this context. The study addresses the central paradox of public Wi-Fi: its widespread use despite well-known security vulnerabilities. Employing a quantitative approach with structural equation modeling, the analysis tests the relationships among critical constructs. The results show that perceived value is the strongest driver of continued use, surpassing the role of trust. Moreover, FoMO exerts a paradoxical influence, simultaneously amplifying perceptions of both benefits and risks. These findings emphasize the importance of accounting for both utilitarian and emotional factors when developing digital security policies and point toward promising directions for future research.