INFORME. El poder de la extensión de marca en los museos. Lecciones del Louvre Abu Dhabi para la atracción de turistas y visitantes.

Figshare 2026 Open access

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Authors: Nuria Recuero Virto
DOI: 10.6084/m9.figshare.31424831
Cited by: 0

Abstract

Resultados divulgativos de: Recuero-Virto, N., Aldas Manzano, J. , Blasco López, F., & García-Madariaga, J. (2024). Exploring the Power of Brand Extension in Museums. Insights from the Louvre Abu Dhabi. SAGE Open, 14(3). https://doi.org/10.1177/21582440241271901

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Museums and Cultural Heritage Diverse Aspects of Tourism Research

Publication details

Journal / source
Figshare
Publication date
26 February 2026
Language
ES