Brand experience and Loyalty data set

Figshare 2026 Dataset Open access

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Authors: Md. Azmir Hossain
DOI: 10.6084/m9.figshare.31549714
Cited by: 0

Abstract

This is a dataset collected by Md. Azmir Hossain, Md. Abdullah Al Jamil and Sk Shakil Ahmed for the sole purpose of conducting research on brand experience and brand loyalty among Gen Z females in Bangladesh.

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Consumer Retail Behavior Studies

Publication details

Journal / source
Figshare
Publication date
5 March 2026
Language
EN
Document type
Dataset