Festival Marketing in Tourism Marketing Based on the Local Creative Economy – SLR Dataset

This dataset supports the systematic literature review entitled “Festival Marketing in Tourism Marketing Based on the Local Creative Economy – SLR”. The repository contains supporting materials used in the study, including: - PRISMA checklist, - PRISMA flowchart, - article screening and selection data, - thematic coding, - article classification based on research questions, - supplementary materials. These files were used to support the synthesis, analysis, and reporting process presented in the manuscript.