Conceptual Model of Omnichannel Healthcare Using the Stimulus–Organism–Response Framework

Figshare 2026 Open access

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Authors: Erwin Suryanegara, Rhian Indradewa, Rina Anindita, Muhammad Gunawan Alif
DOI: 10.6084/m9.figshare.32324007
Cited by: 3

Abstract

This figure presents the conceptual model of an omnichannel healthcare study based on the Stimulus–Organism–Response framework. The model illustrates the relationships among omnichannel retailing, brand trust, and brand advocacy in the healthcare service context

Publication details

Journal / source
Figshare
Publication date
22 May 2026