Effect of a narrative and behavioral science intervention on climate mitigation willingness among young professionals in India: A pilot randomized controlled trial

India is highly vulnerable to climate change, yet translating awareness into personal action remains a persistent challenge. While narrative persuasion is a promising tool for behavioural shift, its efficacy in non-Western, high-awareness cohorts remains largely unexplored. This study, the first randomized controlled trial of its kind in India evaluates whether an interactive climate narrative can increase mitigation willingness among young working professionals.