Emotional Dynamics in Toxic Creative Workplaces in Southeast Asia

The creative industry is widely celebrated as a space of innovation and passion, yet beneath its promise of artistic freedom lies a persistent issue of toxic workplace environments. This study explores the emotional dynamics of employees working in such climates, drawing on a narrative inquiry approach to capture lived experiences. Data were collected through in-depth semi-structured interviews with 18 creative professionals across advertising, digital media, and film production, and analyzed using thematic narrative analysis. Findings reveal four dominant themes: (1) emotional dissonance and identity strain, as employees were compelled to suppress authentic feelings to align with organizational expectations; (2) burnout and emotional exhaustion, marked by chronic overload and diminishing creativity; (3) silenced voices and erosion of trust, where psychological safety collapsed and collaborative innovation was hindered; and (4) coping strategies and narrative resilience, in which employees relied on storytelling, peer solidarity, and reframing techniques to preserve identity and meaning. The study contributes to organizational scholarship by situating emotional labor, burnout, and psychological safety within the creative sector, where the intertwining of professional identity and creative output amplifies vulnerability to toxic climates. Methodologically, it demonstrates the value of narrative inquiry in revealing hidden complexities of workplace emotions and resilience strategies. Practically, the findings call for systemic interventions that move beyond individual coping mechanisms. Leadership practices that foster trust, recognition, and psychological safety are essential not only for employee well-being but also for sustaining creativity and innovation in the creative industry.