Role of B-Schools in Creating a Sustainable Ecosystem for Innovatin and Startups

Business schools play a pivotal role in shaping future leaders who combine entrepreneurial thinking with sustainable values. This paper explores how B-schools can foster an ecosystem that stimulates innovation and supports new venture creation while advancing social, environmental, and economic goals. Drawing on the Triple Helix approach, concepts of the entrepreneurial university, and institutional perspectives, the study formulates a set of hypotheses linking institutional mechanisms—such as curriculum design, experiential programs, and incubation support—with outcomes like entrepreneurial intention, startup activity, and sustainability orientation. A mixed-methods framework is proposed, involving multi-institutional surveys, in-depth case analyses of incubators, and secondary data on startup performance. Advanced statistical tools, in conjunction with qualitative interpretation, will be employed to examine these relationships. This research paper concludes with implications for the B-school spearheads and policymakers on introducing entrepreneurship and sustainability as essential graduate outcomes